Why do I need someone to manage my Google Ads

Managing Google Ads (formerly known as Google AdWords) can be a complex and time-consuming task, and many businesses choose to have someone, such as a Google Ads specialist or a digital marketing agency, manage their Google Ads campaigns for several reasons:

1. Expertise: Google Ads is a sophisticated advertising platform with numerous settings, options, and features. A skilled Google Ads manager can maximise the effectiveness of your campaigns by optimising keywords, ad copy, targeting, bidding strategies, and more intricate details. Even to the point where they can set up competitor targeting on specific URLs!
They understand how to make the most of your advertising budget.

2. Time Savings: Managing Google Ads can be time-consuming. A professional can handle the day-to-day tasks, such as monitoring performance, adjusting bids, and optimising ad content, allowing you to focus on other aspects of your business.
Digital agencies have multiple accounts, so for them to manage accounts & stay in the know makes it more efficient.

3. Cost Efficiency: Inexperienced advertisers may waste ad spend on irrelevant clicks or poorly performing campaigns. A skilled manager can help you avoid these pitfalls, potentially saving you money in the long run by improving your return on investment (ROI).
At the end of the day, its all about ROI & maximising your bottom line.

4. Data Analysis: Google Ads generates a wealth of data that needs to be analysed to make informed decisions. An experienced manager can interpret this data and adjust your campaigns based on performance metrics, ensuring that your ads target the right audience and generate conversions.

5. Keeping Up with Changes: Google frequently updates its advertising platform with new features and changes to its algorithms. A professional Google Ads manager stays up to date with these changes and adapts your campaigns accordingly, ensuring that your ads remain effective.
Google-partnered agencies like ist Digital have dedicated Google Ads representatives that they talk to weekly on their accounts.

6. A/B Testing: Effective ad campaigns often involve continuous testing of different ad creatives, landing pages, and targeting strategies. A Google Ads manager can set up and analyse A/B tests to determine which elements are working best and make adjustments accordingly.

7. Ad Compliance: Google Ads has strict policies and guidelines that advertisers must adhere to. A professional manager can ensure that your ads comply with these policies to avoid ad disapproval or account suspension.

8. Scalability: If your business grows or changes, a Google Ads manager can help you scale your advertising efforts effectively, adjusting budgets and strategies as needed.

9. Competitive Advantage: Many businesses are using Google Ads to promote their
products or services. Having a skilled manager can give you a competitive advantage by optimising your campaigns and staying ahead of competitors.

10. ROI Maximisation: Ultimately, the goal of Google Ads is to generate a positive return on investment. A Google Ads manager's primary focus is to ensure that your ad spend translates into profitable outcomes for your business.

While it is possible to manage Google Ads campaigns on your own, hiring a knowledgeable professional or agency can often yield better results and save you time and money in the long run. It allows you to leverage the expertise of someone specialising in online advertising and can adapt to the ever-changing digital marketing landscape.

Contact the team at iST Digital to talk about your next project.