Why Design in Business is Important
Written by Daniel MaddoxNov 22, 16
No matter what type of business you are in, whether it is in technology, finance, fashion, etc. The design that goes into the branding and advertising of your business is very crucial to the performance and structure of your company. We want to fill you in on how design can showcase a business through its appearance and how a customer or client can feel or respond towards your business.
Design has become a crucial and core ingredient to do a successful business in this day and age. It has now become a tool that brands can express themselves in a way that makes their company shine bright and show something that is different and unique about them. It isn’t always about how something looks; it is the way that something works through its use of design.
Having superior customer service or having better products than other companies is no longer enough to make that business stable and steady. Startup companies and business’s that have now involved graphic design into their structure have found greater results in market share. Design-led companies are now able to be more invested in producing a more compelling customer experience through their uses of design because their business as a whole gets the customers attention and makes them want to come back. Having websites, social media and other design related items allows your customers to feel engaged with your brand, making them feel a part of something.
Here at iSolutions Technology, we want to break down for you several elements that can make your business in Perth rise to the top!
Balancing creativity with strategy
As said earlier it isn't always about how something looks; it is also the way it works. Having a very beautifully designed website does help, but it has got to work for the customer or client. It needs to be easy to use, easy to understand and make them feel a positive moonlet when visiting your site and get them want to come back.
It is crucial when getting your website designed or creating it yourself that you make it relate to your business and not make it stand out like a sore thumb compared to the rest of your company as an entire identity. It needs to relate to your business and make the customer feel like they know where they are and not feel lost. read more
The end-to-end experience
Not only do you have to worry about what your business says towards the customer but how it makes the customer feel about your business. Many of today’s brands you will find that it is the experience that is driving a pushing growth for the company. Having a website that is immersive will bring success for your business.
Nearly every modern and upgraded brand you see is on trend with the latest and fanciest design thinkable. However, as a group, almost all have a very clean, simple, minimalistic appearance to them, so it will be beneficial for you to follow along with these guidelines to make your design look up to date.
Space is key
What we have noticed recently is that a lot of newly established companies are cramming so much information on their website because they want people to see what they offer that is different to others all on the first glimpse of their page which is terrifying for the customer. They want to immediately close your site and move on to something else because it is so full on and looks cluttered. Even if you have kept up with design-related trends, no person wants to be bombarded with a load of text and graphics all at once. You want your customer to feel invited and welcome, feel a sense of space and to make them want to explore more.
Graphic design has become such a primary role in how a business will become successful. The complete opposite of how it was ten years ago. No longer do you just focus on what you do as a brand but how the customer will feel and react towards your company, aesthetically and performance wise. iSolutions Technology can make your brand a more improved and successful business with our superior knowledge in design. Whether you are a business that has been in the game for a while or you are just a start-up company looking for ways to get your show on the road, we are here to help! If you would like to know how we can assist you or you would like to find out more information, be sure to click the link below or get in contact with us today.