The Rise of Video Marketing

Written by Jamie W.

Sep 22, 15

Are you looking for an extra marketing boost for you business and can’t seem to find it? Why not try video? Video marketing has been growing exponentially since 2006, when Youtube was founded and homemade videos started to appear online. Since then professionals and the everyday Joe have been able to upload their videos online to share their ideas.

Are you looking for an extra marketing boost for you business and can’t seem to find it? Why not try a corporate video production to post out to all of your online networks? Online video marketing has been growing exponentially since 2006, when YouTube was created and homemade videos started to appear online. Since then professionals and amatures alike are able to upload their videos online to share their ideas, thoughts, products and services.
Nowadays the medium is sought after by professionals in all industries to share their content in hopes of attracting new business, which drives attention and traffic.

The statistics speak for themselves: In 2013 93% of marketing professionals used online videos for marketing and communication, where 82% reported positive outcomes for their business, and even now 70% are optimising these videos for their Search Engine Optimisation (SEO). Online videos account for 50% of all mobile traffic. 75% of business executives watch work-related videos at least weekly. 78% of people watch videos online every week. Users are more likely to spend an extra 2 minutes on a website with an online video. If those facts aren’t convincing enough, it is estimated that online videos will take up to 79% of consumer Internet traffic by 2018, which means that your audience is going to grow extensively.

The reason for the success of these videos is simple, we are now wired for a rapid delivery of content. By watching a video, instead of a 500 word blog or email, the user can take in the information in half the time by simply pressing a button. Additionally, we have all of our social media outlets providing video services, like Twitter launching their video autoplay, Instagram allowing video uploading, and the introduction of the Vine, the rise of video marketing has become clear.

iSolutions is proud to provide promotional corporate video services, take a look at one of our productions below. If you have any questions or queries about how we could help with your next video, contact us now!