ActiveCampaign Partner Perth
Written by Brendan WrightMay 20, 20
We're happy to announce that iST Digital is an ActiveCampaign partner. This means our clients can access the full range of services of one of the world's leading all-in-one marketing platforms.
Find out how iST Digital and ActiveCampaign work together to help you improve marketing, sales and customer relationships using the latest automation tools.
What is ActiveCampaign?
ActiveCampaign is a world-leading Customer Experience Automation Platform that we offer our clients to make digital marketing simpler and more effective through sophisticated automation.
Combining methods such as site tracking, app integrations and machine learning artificial intelligence, ActiveCampaign features hundreds of tools that make it a versatile solution for businesses of all sizes across industries.
How can ActiveCampaign work for me?
Once we've set you up, ActiveCampaign's automated services will take care of time-consuming tasks behind the scenes, so you and your team are free to focus on what's important.
With highly targeted segmentation and personalised messaging, ActiveCampaign can drive success in many areas including:
- Email marketing
- Digital marketing
- Sales and conversions
- Customer Relationship Management
Read more about the ActiveCampaign services you could benefit from or start your trial today.
Email marketing is still one of the most effective marketing channels for attracting customers and making repeat sales. Most companies rely on automation tools as their email list grows, but these can often feel impersonal or spammy.
Active Campaign's email tools send out highly personalised messages and newsletters that connect with your contacts by telling them what they want to hear at the right time – whether it's to welcome them to your site, update them about your latest offers or send them birthday wishes.
With more than 25 templates to choose from or using one of our specialist designers, it's quick and easy to customise messages for your different audience demographics based on the information you have. Advanced segmentation tools also group contacts by different criteria for ease of reference.
Smart automation supports your digital strategy by making sure the right messages are presented to the right people and focusing on your most engaged contacts. A simple drag-and-drop automation builder makes it easy to set up workflows that will take care of themselves.
Automation goals and analytical tools give you the data you need to measure the success and ROI of your whole campaign, so you can see what's working and what you need to improve.
ActiveCampaign's CRM suite keeps track of sales through your ecommerce website and sends targeted emails to maximise the chance of sales, all through a single platform. You can see who your best customers are and their entire history at a glance, with lead scoring and win probability highlighting the most likely buyers.
As well as scheduling emails to customers at the right time, the platform can also notify individual members of your team when it's time to follow up on leads or assign tasks. ActiveCampaign was designed to integrate with all popular sales apps and email providers, so your team can keep using the software they're comfortable with.
Connect with your audience
Beyond email, ActiveCampaign tools help you find and engage with your audience wherever they are through SMS and social media marketing, including Facebook Ads.
You can test a variety of templates to see which subject lines and offers perform best and send personal messages and notifications through your own ecommerce site while they're browsing.
Improve the customer experience
You could have the best products or services on the market, but without a great customer experience, you won't have an edge. ActiveCampaign's Customer Experience Automation works full time to answer customers' queries, upsell recommended products and predict and resolve issues before they happen.
If a customer needs further assistance, your staff will be notified and can see the customer's entire interaction history to save time and reduce frustration.
Measure your success
Reporting and analytics tools give you detailed insights on the success of emails, marketing campaigns and your sales funnel, so you can continue to refine your strategy and improve ROI.
You'll see what drives visitors to your website, track your viral spread on social media and can run split tests with different messaging and offers for a direct comparison.
Knowledge is power, and ActiveCampaign's advanced machine learning AI keeps track of valuable customer data to make better informed decisions.
By paying attention to your customers' behaviour, automated systems can predict the best time to send an email for more opens, reads and sales and prioritise leads that are most likely to convert increasing your return on investment (ROI).
Ready to start your campaign?
To start your trial or find out more about how ActiveCampaign and iST Digital can help you drive success in your web marketing and sales, contact our marketing specialists in Perth or sign up to your free trial of Active Campaign today.