Branding & Design
We’re a full-service creative studio who specialise in telling stories visually and we’re passionate about helping our clients tell theirs.
These days your customers are overwhelmed with choice. We help businesses cut through the noise by crafting bold, engaging brand that their audiences love.
At IST, we believe telling your story is more engaging than telling someone how good you are. Your customers are looking for brands they can trust, that understand them and speak their language. Which is why we take the time to get to know you, your brand and your customers. This understanding informs our creative process, helping us craft your story into an engaging visual narrative that appeals to the right people and clearly communicates your point of difference by turning your uniqueness into a competitive advantage.
Whether you're just starting a business or looking to revamp your brand to fit better in the digital age, our process of research and discovery ensures your brand is heard and remembered by the right people.
We create engaging brands that build trust and deliver value. Helping you stand out from the crowd by crafting remarkable brands that leave lasting impressions.
A road map for how your business will appeal to your target audience.
A successful brand starts with a clear strategy. An understanding of who you are and what you stand for that underpins every piece of communication. This process all starts with an understanding of your target market, what they want and how you can communicate with them.
Research & Discovery
We take great pride in what we do and thrive on the challenges each project throws our way. Our process of research and discovery provides insights and understanding that helps us craft your ideas and story into an engaging visual narrative.
Knowing your customers and focusing on them is the first step, but there are a lot of other people treading the same path as you. Defining and then understanding your business’ audience and the competitive landscape helps us craft brands that appeal to the right people and help your business stand out from the crowd.
What you say is important. How you say it is what sets brands apart from their competition. Through our brand strategy we help our clients understand their audience and communicate their message in a way that gets right to the heart of the customers problems and needs.
Telling your story visually.
Taking a customer from shopper to brand ambassador is a journey, and like any good relationship, this is one built on trust. Creating a consistent visual identity for your brand means crafting your business's messages, ethos, and strategy into a physical form.
The visual embodiment of your brand and often the first point of contact for your customers. But a logo alone isn’t enough. Without a sound strategy and understanding of who you’re trying to appeal to, your brand will fall short.
Consistency is the key to familiarity, and a clearly defined set of branding guidelines is the key to ensuring your brand’s colours, typography and messaging remains consistent across all forms of media.
With the foundations in place, we rollout the brand across numerous channels, medium and media; extending the brand and message across all touchpoints. Ensuring your brand remains consistent and engaging.
Got a project on the cards? We’d love to hear about it.Schedule a time to discuss